In the last months Google made some major changes to way they evaluate websites and ranking. A lot of the tactics and best practices to get you a top position in Google are no longer relevant or have shifted in focus. Google did level the plain field, with means it is every bodies game again. Time for an update on what does help getting you that top position.
You probably are already aware that choosing a brand name for which the website address is still available has its benifits. After starting there business you have claimed the correspoding domain name.
Next to claiming your domain name, it is wise to claim your brand name on different social media channels. Even if you are not (yet) using these platforms, claiming your brand name prevents others from doing so.
